PDF Ebook Inside Real Innovation: šHow the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving By Eugene Fitzgeral
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Inside Real Innovation: šHow the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving By Eugene Fitzgeral
PDF Ebook Inside Real Innovation: šHow the Right Approach Can Move Ideas from R&D to Market - And Get the Economy Moving By Eugene Fitzgeral
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- Amazon Sales Rank: #1178001 in Books
- Published on: 2010-11-03
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .90" w x 6.10" l, 1.19 pounds
- Binding: Hardcover
- 248 pages
Review "Inside Real Innovation offers a compelling and worrisome look at the US innovation system. The authors argue that the US has been living off fundamental innovations done decades ago. This book must be read by scholars and policymakers with a concern for US economic performance." -- Gary P Pisano, Harvard Business School "Kudos to the authors of Inside Real Innovation. After debunking the age-old dogma about real innovation being a linear process, they clearly demonstrate how the cornerstones of Technology, Market, and Implementation must work together iteratively to realize ideas in the marketplace. As a university professor who has founded five companies to date, I especially commend this book to US government and university IP policy makers." -- Jerry Woodall, National Medal of Technology Laureate "Kudos to the authors of Inside Real Innovation. After debunking the age-old dogma about real innovation being a linear process, they clearly demonstrate how the cornerstones of Technology, Market, and Implementation must work together iteratively to realize ideas in the marketplace. As a university professor who has founded five companies to date, I especially commend this book to US government and university IP policy makers." -- -- Jerry Woodall, National Medal of Technology Laureate "Kudos to the authors of Inside Real Innovation. After debunking the age-old dogma about real innovation being a linear process, they clearly demonstrate how the cornerstones of Technology, Market, and Implementation must work together iteratively to realize ideas in the marketplace. As a university professor who has founded five companies to date, I especially commend this book to US government and university IP policy makers." ---- Jerry Woodall, National Medal of Technology Laureate
From the Inside Flap This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process. With the reader armed with the true innovation process, the second part analyzes, using the lens of iterative innovation, a real fundamental innovation advance which transpired over a 20-year period. In the last part of the book, the authors use this new interpretation of how innovation evolves to accurately portray modern US innovation history, and define the underlying crisis in our innovation pipeline. This part finishes with practical guides for all innovation stakeholders: individual innovators, investors, universities, corporations, and governments. The book is sufficiently self-contained and can be read by anyone interested in any aspect or impact of innovation.
About the Author Eugene Fitzgerald is the Merton C Flemings SMA Professor of Materials Engineering at the Massachusetts Institute of Technology, Visiting Professor of Management in the Johnson School at Cornell University and Fellow in the Singapore-MIT Alliance. He is Founder and Board Chairman of Innovation Interface. Building upon his early experience at AT&T Bell Labs, he has created and led a series of fundamental innovations, from early technology to final implementation in the market. As a serial entrepreneur, he has been a founder or founding team member of five start-up companies.
Andreas Wankerl is Operations Director of the Innovation Interface. He conceptualized its beginnings and co-founded its precursor, the Business of Science and Technology Initiative at Cornell University. The Innovation Interface works with corporations on innovation processes and innovation projects at the corporate/university interface. With a PhD in Electrical Engineering and after managing international sales and customer relations in the semiconductor equipment industry, he returned to Cornell to earn his MBA and to start what has become the Innovation Interface.
Carl J Schramm, president and CEO of the Kauffman Foundation, is an international authority on entrepreneurial innovation and economic growth. He has served on two Department of Commerce innovation committees during both the Bush and Obama administrations, advises government leaders worldwide on economic expansion, and serves on the Prime Minister of Singapore s Research, Innovation and Enterprise Council. Trained as an economist and lawyer, Schramm has founded and cofounded several healthcare finance and information technology companies. His commentary appears in major publications such as Foreign Affairs and The Wall Street Journal, and his book, Good Capitalism, Bad Capitalism, is available in nine languages.
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